GEORG LUX is a couture House founded in Paris in 2025.

Located in the heart of the 8th Arrondissement, the House offers luxury ready-to-wear for women and men, as well as high-quality fashion accessories that reflect the aesthetic vision and the convictions of its creator, Georg Lux.

Convinced that Fashion can be a powerful force for bringing people together in harmony, and eager to meet the aspirations of a cosmopolitan clientele seeking the authenticity of true contemporary luxury, Georg Lux bases the House’s identity on a certain "couture utility" combining uninhibited creativity, excellence in savoir-faire, and uncompromising ease.

GEORG LUX creations are, above all, expressions of stylistic independence, aiming to unite by celebrating singularity.

Yet they are also designed for a vibrant life fueled by professional ambitions, cultural events, and artistic encounters embraced with the confidence of being neither over nor underdressed, allowing for complete freedom of movement.