Georg Lux endowed his eponymous House with a monogram that merges all of his convictions: THE TALISMAN.

Of its meaning, Georg Lux shares: "I believe that bold creative ventures can offer an answer to their clientele’s quest for the absolute. That is why they are as much a reflection of individual ambitions as they are a powerful force for bringing people together in harmony. I want this conviction to be embodied by THE TALISMAN: a monogram envisioned as two Parisian love locks, formed by two interlaced Gs and Ls, which I designed with the desire to make it a symbol of unity among individuals."

Omnipresent from the very first FALL/WINTER 2026 collection - "NUMÉRO UNE", unveiled on March 7, 2026, THE TALISMAN thus stands as a precious founding code of the House.