Born in Berlin, Georg Lux grew up between the German capital and Thuringia, spending holidays at the family home with his grandmother. A great admirer of Goethe, this strong-willed woman left a lasting mark on him, introducing him to German Romantic literature, the works of Thomas Mann, and central Germany’s castles, furnished in the Biedermeier style.

He was fascinated by the sailor jackets worn by young 19th-century princes in the paintings he discovered there — much like Tadzio’s in Death in Venice.

Guided by his love for fashion and drawing, as a teenager he visited the boutique of Berlin collector and antiques dealer Josefine Edle von Krepl, an eccentric, Francophile Austrian baroness. As a fashion student, he spent all his free time there and helped her open the Meyenburg Castle Fashion Museum.

After earning his degree in fashion design from the Lette-Verein Fashion School in Berlin, he moved to Paris to complete his studies at the École de la Chambre Syndicale de la Couture Parisienne.

Known for his dedication to celebrating French couture savoir-faire and artisanal crafts, Georg Lux sees the preservation of this living heritage as a central mission for luxury Maisons today.